Organic Cosmetics on the Rise in Russia
Natural and organic cosmetics are gaining popularity among Russian consumers. In 2010, the market for natural and organic cosmetics grew by 10%. The market is expected to continue growing, but it is currently dominated by international brands, such as Aubrey Organics, Dr.Hauschka, Melvita, and Weleda. The first certified organic cosmetics brand from Russia—Natura Siberica—was created in 2010, but was first introduced to the international community at this year’s Vivaness, a trade fair for natural and organic personal care and wellness products partnered with BioFach.
Natura Siberica products are certified organic by ICEA and ECOCERT, which means they must contain at least 95% organic ingredients. Natura Siberica products are made with wild-harvested Siberian herbs and are free from synthetic fragrances and dyes, harsh detergents, parabens, petroleum-based ingredients, etc. The product line includes hair and skin care products, baby products, and cosmetics. Natura Siberica products can be found in Russian supermarkets and drugstores, as well as in the Natura Siberica brand store in Saint Petersburg. The company plans to open more stores across the globe, but in the meantime, customers outside of Russia can order Natura Siberica products from various online retailers.
Learn More about Organic Products in Russia
International producers aren’t just cornering the market for natural and organic cosmetics in Russia. According to a report from IFOAM, only 10% of the organic food on the Russian market in 2011 was produced by Russian farmers. In fact, most organic foods sold in Russia are imported from Germany. Moreover, it has been estimated that only 5% of Russian citizens can afford organic products, limiting the organic market to Moscow and Saint Petersburg, where many of the wealthiest Russian consumers live.
Currently, Russia does not have its own certification system for organic products, so most organic products sold in Russia are certified by the EU or by another country’s certification body. According to a report by the Agricultural Trade Office in Moscow, some Russian producers advertise their products as organic without any official certification. To end this potentially deceptive practice, Russia intends to develop a national organic standard by 2015.
The organic market is also taking off in Japan, China, India, and South Africa.